TDM·SPACE

Editorial · 2025-09-15

New Balance – Stockholm – Videography

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Retail Campaign Capture | Stills & Motion | Pre-Opening Shoot

Another flagship moment, delivered with local precision.

Our latest collaboration with New Balance saw us land in Stockholm to capture their newest European store ahead of launch — continuing a long-standing global partnership that now spans across cities including Barcelona, Lisbon, Berlin and London.

Shot pre-opening to minimise disruption, the project involved both still and motion capture, focused on bringing the store’s distinct design language to life. The space features clean lines, warm textures, and modular display systems — all of which were documented in a way that highlights spatial layout, product zoning, and retail storytelling.

As always, the shoot was handled by our local crew, allowing us to remain fast, flexible and consistent with New Balance’s global brand standards — while reducing travel time, environmental impact and operational load for the client.

The final deliverables were used across a range of channels — from internal comms and brand decks, to social, digital and global PR. It’s another example of how TDM.Space helps retail teams document campaigns without disruption, ensuring that every launch moment is seen, shared and remembered.

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