Nike — Lego Kids — Oxford Street.

A playful new activation for Nike Kids at Oxford Circus.

For this colourful retail moment, we captured the launch of Nike’s new Lego-themed kids’ space at their Oxford Street flagship — a bold fusion of sport, play, and imagination.

With vibrant storytelling zones and interactive fixtures, our shoot highlighted the space’s visual impact while maintaining a fast, disruption-free workflow.

Priority images were delivered within 24 hours for immediate use across Nike’s retail and social channels — showcasing how playful design can power brand storytelling.

"Nike — London — captured on the night of."

— What we did