TDM·SPACE

— Nike · London · 2026

Nike — Sports Research Lab — Oxford Circus — London.

— Project file

Nike — Sports Research Lab — Oxford Circus — London.

We recently captured Nike’s Sports Research Lab activation at their temporary flagship on Oxford Circus — a space designed to bring performance science and innovation into a public retail setting.

Brand
Nike
City
London
Year
2026
Sector
Sportswear
Agency
Direct to brand
Crew size
1 producer + 1–2 op

— Motion · Nike — Sports Research Lab — Oxford Circus — London

We recently captured Nike’s Sports Research Lab activation at their temporary flagship on Oxford Circus — a space designed to bring performance science and innovation into a public retail setting.

Shot by our local London team, the project focused on documenting the spatial design, interactive elements and in-store experience that defined the activation. We delivered still photography to support Nike’s internal and external communications, with the video edit currently in post.

This project continues our long-standing collaboration with Nike, supporting fast-moving retail and innovation moments in one of their most visible global locations.

See more of our work here: https://www.tdm.space

"Nike — London — captured on the night of."

— What we did

Selects
Same day
Final delivery
24–48h
Post
London centralised
Format
Press · social · OOH

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