As part of the broader Nike After Dark campaign, we captured the Progress Store pop-up — a limited-time activation in Shoreditch designed to bring Nike Running’s cultural narrative to one of East London’s most creative neighbourhoods.
As part of the broader Nike After Dark campaign, we captured the Progress Store pop-up — a limited-time activation in Shoreditch designed to bring Nike Running’s cultural narrative to one of East London’s most creative neighbourhoods.
Shot and delivered same-day, our visuals supported Nike’s global PR and retail comms — turning around press-ready content in time for campaign rollout.
Another key touchpoint in the final week of After Dark Tour, blending space, culture, and performance.
📍 Shoreditch, London
📸 Same-day turnaround
🖤 Part of the campaign’s closing week in London
"Nike After Dark — London — captured on the night of."
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All images and motion on this page © TDM.Space (Tom D Morgan Ltd). Editorial, commercial, brand archive, internal team use, every use requires a separate licence. We respond within 1 business day with terms.
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Nike After Dark-grade retail photography in London or anywhere on our 30-city network. Same-day selects, single producer, London-graded.
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