Consumer Experience · 2026-03-28

Nike NSRL — Oxford Circus, London

TDM.Space documented the Nike Sports Research Lab (NSRL) pop-up at Oxford Circus, London — a bold retail activation blending performance science with immersive brand storytelling. The space showcased Nike’s innovation-first approach through interactive zones, athlete testing stations and dynamic visual merchandising. Our photography captured the energy and precision of this consumer experience, from the striking exterior presence to the detailed interior environments that brought Nike’s research-driven ethos to life on one of London’s busiest shopping streets.

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