TDM·SPACE

— Nike · London · 2025

Nike After Dark Tour – ExCeL London Event.

— Project file

Nike After Dark Tour – ExCeL London Event.

As part of the final stop of the Nike After Dark Tour, we were on-site at ExCeL London to document the full-scale event — a celebration of women in running, cultural leadership, and performance reimagined for nightfall.

Brand
Nike
City
London
Year
2025
Sector
Sportswear, Activation
Agency
Direct to brand
Crew size
1 producer + 1–2 op

As part of the final stop of the Nike After Dark Tour, we were on-site at ExCeL London to document the full-scale event — a celebration of women in running, cultural leadership, and performance reimagined for nightfall.

With three photographers and an on-site producer, our team captured:

Our stills were turned around within 24 hours for Nike’s global brand, PR, and internal use — helping document a milestone moment in the brand’s campaign calendar.

📸 Full event documentation

🌍 Part of our wider visual coverage across the entire After Dark Tour

"Nike — London — captured on the night of."

— What we did

Selects
Same day
Final delivery
24–48h
Post
London centralised
Format
Press · social · OOH

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