Nike — Shox — House of Innovation — Paris.

Not Here To Be Liked. And not here to wait around.

We were commissioned to capture Nike’s latest Shox campaign activation at the House of Innovation on the Champs-Élysées — a bold retail execution under the creative concept “Not Here To Be Liked.”

Shot and edited in collaboration with our Paris-based crew, the campaign focused on immersive spatial design, provocative brand storytelling, and a distinct visual language built around disruption and individuality.

This was another high-velocity shoot with priority selects prepped and delivered for global PR and internal rollout.

🎯 Visual delivery supported Nike’s fast-moving EMEA retail calendar.

"Nike — Paris — captured on the night of."

— What we did