TDM·SPACE

— Athleta · New York · 2024

Athleta — Soho, New York City.

— Project file

Athleta — Soho, New York City.

Athleta · New York · 2024. Sportswear, captured by TDM.Space.

Brand
Athleta
City
New York
Year
2024
Sector
Sportswear
Agency
Direct to brand
Crew size
1 producer + 1–2 op

Athleta — Soho, retail photography in New York City captured by TDM.Space for Athleta in New York, 2024. The brief: deliver a press-ready, brand-grade visual record of the moment — sportswear retail at the standard the Athleta team expects globally.

On the ground in New York with our local crew, briefed centrally from retail photography in London. Hero stills and supporting detail were shot in a single session, processed same-day for press desks, with final retouching and delivery within 48 hours through our centralised post pipeline.

"Athleta — New York — captured on the night of."

— Image 1 of 1 · Athleta — Soho, New York City

— What we did

Selects
Same day
Final delivery
24–48h
Post
London centralised
Format
Press · social · OOH

— Related projects

More from Athleta & Sportswear.

— Licence enquiry

Need to license this work?

All images and motion on this page © TDM.Space (Tom D Morgan Ltd). Editorial, commercial, brand archive, internal team use, every use requires a separate licence. We respond within 1 business day with terms.

Request licence → Trade use enquiry → Did you work on this? →

Direct screenshot, save, or download is not permitted. All requests handled by our production team, typical response 1 business day.

— Got a similar brief?

Tell us about it.

Athleta-grade retail photography in New York or anywhere on our 30-city network. Same-day selects, single producer, London-graded.

Got a brief?