TDM·SPACE

— CMYK × Nike · Paris · 2026

CMYK × Nike – Past Present Future, Footlocker — Paris, Milan & Sheffield.

— Project file

CMYK × Nike – Past Present Future, Footlocker — Paris, Milan & Sheffield.

We supported CMYK — a creative retail activation agency and long-term collaborator — as creative production partner on Nike’s Past Present Future project across three Footlocker locations in Paris Les Halles, Milan and Sheffield.

Brand
CMYK × Nike
City
Paris
Year
2026
Sector
Sportswear
Agency
Direct to brand
Crew size
1 producer + 1–2 op

We supported CMYK — a creative retail activation agency and long-term collaborator — as creative production partner on Nike’s Past Present Future project across three Footlocker locations in retail photography in Paris Les Halles, retail photography in Milan and Sheffield.

We photographed the installations simultaneously across all three cities, delivering stills with a 24-hour turnaround.

Each location required a consistent visual approach while adapting to the specifics of the store environment, ensuring alignment across all three sites.

"CMYK × Nike — Paris — captured on the night of."

— What we did

Selects
Same day
Final delivery
24–48h
Post
London centralised
Format
Press · social · OOH

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CMYK × Nike-grade retail photography in Paris or anywhere on our 30-city network. Same-day selects, single producer, London-graded.

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