TDM·SPACE

— Nike · London · 2025

Nike After Dark Tour – ExCeL London (Finale Weekend).

— Project file

Nike After Dark Tour – ExCeL London (Finale Weekend).

Spatial Capture + Event Stills Coming Soon

Brand
Nike
City
London
Year
2025
Sector
Sportswear, Activation
Agency
Direct to brand
Crew size
1 producer + 1–2 op

Spatial Capture + Event Stills Coming Soon

We were back at retail photography in London’s ExCeL Centre to capture the grand finale of Nike Running’s After Dark Tour — a multi-thousand runner activation featuring athlete panels, immersive installations, and a headline performance by PinkPantheress.

With three photographers and an on-site producer, we documented both the full spatial environment and event moments throughout the weekend.

📸 Stills from the event are coming soon

🏟 See spatial images of the full ExCeL takeover below

⚡️ Edited and delivered at speed to support Nike’s global PR and internal teams

This marks the final instalment of our After Dark campaign coverage across Europe — a bold campaign, built to move fast and land big.

"Nike — London — captured on the night of."

— What we did

Selects
Same day
Final delivery
24–48h
Post
London centralised
Format
Press · social · OOH

— Related projects

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