Nike Repair — Amsterdam.

We recently completed full production on Nike’s new Repair concept in retail photography in Amsterdam, capturing both footwear and apparel repair across two locations.

Shot by our Creative Director, the project focused on documenting the process, product and in-store experience — bringing Nike’s approach to repair and circularity into a retail context.

The production covered both stills and video, creating a complete set of assets to support the launch.

A strong project and one that reflects the shift towards more considered, service-led retail environments.

Here's a few images, more to come including the video

"Nike — Amsterdam — captured on the night of."

— What we did