Nike – After Dark Tour – Oxford Circus.

Another bold retail statement in Nike Running’s campaign calendar.

We were on-site at Nike Oxford Circus to capture the latest phase of the brand’s global running narrative — the After Dark Tour, a campaign focused on performance, visibility, and nighttime energy.

This was another high-impact, high-speed delivery, with final stills retouched and supplied within 24 hours to support Nike’s global PR, brand, and retail teams.

Shot pre-trade, our coverage focused on campaign graphics, in-store storytelling, VM execution, and the brand’s signature immersive lighting approach.

📸 Shot and delivered within 24 hours

🌍 Flagship execution aligned with global brand rollout

🎯 Supporting press, PR, internal decks, and retail channels

We’re currently working on a number of related pop-ups and running-focused activations across the city — stay tuned.

"Nike — London — captured on the night of."

— What we did