TDM·SPACE

— Nike Women x Selfridges · London · 2025

Nike Women x Selfridges — London Launch.

— Project file

Nike Women x Selfridges — London Launch.

We were commissioned by Nike to capture the striking new Nike Women concept store inside Selfridges, London — a bold retail environment celebrating the power and individuality of the female athlete.

Brand
Nike Women x Selfridges
City
London
Year
2025
Sector
Sportswear, Activation
Agency
Direct to brand
Crew size
1 producer + 1–2 op

We were commissioned by Nike to capture the striking new Nike Women concept store inside Selfridges, London — a bold retail environment celebrating the power and individuality of the female athlete.

Shot in the early hours and delivered same-day for Nike’s global PR push, this project showcases our ability to work fast, stay flexible, and deliver at the highest quality — without compromise.

Video coverage, including aerial footage of the Selfridges façade, is coming soon.

"Nike Women x Selfridges — London — captured on the night of."

— What we did

Selects
Same day
Final delivery
24–48h
Post
London centralised
Format
Press · social · OOH

— Related projects

More from Nike Women x Selfridges & Sportswear.

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Nike Women x Selfridges-grade retail photography in London or anywhere on our 30-city network. Same-day selects, single producer, London-graded.

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