Nike — Colossal Cushioning — HOI Paris.

One campaign. Two cities. One morning.

We captured the “Colossal Cushioning” launch for Nike’s new Vomero silhouette across both London and Paris in the same morning — a coordinated stills and video production with local crews on the ground in each city.

At the House of Innovation (HOI) Paris, our team delivered a full suite of campaign-aligned visuals — from elevated product storytelling to spatial design coverage — all captured pre-trade and turned around at speed.

Stills were retouched and delivered within 24 hours for immediate global PR, digital, and internal use. Video content is also underway.

This was a textbook example of our cross-city production model — fast, consistent, and campaign-ready.

➡️ See the London stills in our previous post.

📸 Here’s the Paris images — more from the campaign coming soon.

"Nike — Paris — captured on the night of."

— What we did