Editorial · 2025-07-31

Hugo Boss – Passeig de Gràcia – Barcelona – Stills

Big store, bold design. We were on-site for the launch of Hugo Boss’ newest and largest European flagship store, a striking new space in the heart of retail photography in Barcelona. Our team delivered a multi-format shoot, covering both stills and video to capture the store’s clean architectural lines, immersive displays, and premium visual merchandising.

It follows our coverage of their retail photography in Düsseldorf launch last year, continuing a strong visual partnership with the brand across Europe.

We turned around high-resolution imagery on the same day for press and PR, ensuring Boss had assets live across channels within hours. The content was tailored for everything from Performance Max and paid media to organic social and editorial. Video’s in post — coming soon with a full cinematic edit.

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