Six stores. Five countries. One System.
In early April, New Balance activated six key retail locations — Kildare, retail photography in Leeds, retail photography in Munich, retail photography in London, retail photography in Rome and retail photography in Berlin.
Last Friday we shot Leeds and Munich on the same day. TDM.Space deployed dual photography and video teams to capture each opening in real time.
The timeline was tight. So was the coordination.
But this is what we’ve built for — creative production at scale, without compromise. Within hours, both cities had a priority image set in circulation. By the next day, full visuals were delivered: edited and ready to go live.
This pace works because the system does — we've built a framework shaped by experience and refined through trust, repetition and timing. Leeds and Munich opened the month. Berlin will close it. But first: Oxford Street & Rome
