A bold new chapter for Nike ACG, captured at HOI Paris.
A bold new chapter for Nike ACG, captured at HOI retail photography in Paris.
To kick off the year, we teamed up with Nike once again to capture their latest ACG campaign at the House of Innovation in Paris. This project spanned both stills and video, covering the full retail takeover in one of the most iconic Nike environments in the world.
Working with our local Paris crew, we delivered same-day retouched images, allowing Nike’s teams to go live immediately across internal and marketing channels. From the illuminated façade to the in-store VM details, every shot was carefully crafted to reflect the spirit of ACG – all conditions gear, all conditions creativity.
Watch this space for the full campaign video – launching soon.
"Nike — Paris — captured on the night of."
— What we did
— Licence enquiry
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