TDM·SPACE

— Nike x Zalando · Berlin · 2026

Nike x Zalando — Mind Sneaker Launch — Berlin.

— Project file

Nike x Zalando — Mind Sneaker Launch — Berlin.

We recently partnered with Seen Studios to document the Berlin launch of Nike’s new Mind sneaker in collaboration with Zalando.

Brand
Nike x Zalando
City
Berlin
Year
2026
Sector
Sportswear, Activation
Agency
Seen Studios
Crew size
1 producer + 1–2 op

— Motion · Nike x Zalando — Mind Sneaker Launch — Berlin

We recently partnered with Seen Studios to document the retail photography in Berlin launch of Nike’s new Mind sneaker in collaboration with Zalando.

The two-day project took place across retail and event spaces in Berlin, where our local crew delivered full photography and video coverage, including interiors, spatial design, community events, and live panel talks.

As always, all stills were edited and delivered by the following day — ready for global PR and brand comms use.

From capturing the energy of the space to the atmosphere of the launch events, this project highlights the kind of agile, multi-day coverage we offer in key cities across Europe — with same-day turnaround and local talent who know the ground.

Seen Studios brought the concept to life with a strong creative direction, and we’re proud to have played a part in delivering the visual documentation of it.

More images and videos coming soon…

"Nike x Zalando — Berlin — captured on the night of."

— What we did

Selects
Same day
Final delivery
24–48h
Post
London centralised
Format
Press · social · OOH

— Related projects

More from Nike x Zalando & Sportswear.

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Nike x Zalando-grade retail photography in Berlin or anywhere on our 30-city network. Same-day selects, single producer, London-graded.

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