Nike — Colossal Cushioning — HOI Paris.

One campaign. Two cities. One morning.

We captured the “Colossal Cushioning” launch for Nike’s new Vomero silhouette across both retail photography in London and retail photography in Paris in the same morning — a coordinated stills and video production with local crews on the ground in each city.

At the House of Innovation (HOI) Paris, our team delivered a full suite of campaign-aligned visuals — from elevated product storytelling to spatial design coverage — all captured pre-trade and turned around at speed.

Stills were retouched and delivered within 24 hours for immediate global PR, digital, and internal use. Video content is also underway.

This was a textbook example of our cross-city production model — fast, consistent, and campaign-ready.

➡️ See the London stills in our previous post.

📸 Here’s the Paris images — more from the campaign coming soon.

"Nike — Paris — captured on the night of."

— What we did